A rebrand of Kansas City's creative neighborhood, The Crossroads. The Crossroads is a space for creativity, collaboration, and culture. Its new branding represents what the neighborhood stands for in its visual language. The use of photography lends authenticity to the design while the use of a colorful photo treatment makes it feel integrated with the rest of the graphics. Subtle patterns and textures add visual interest and serve to convey the lighthearted nature of the space.
View the full brand book at https://issuu.com/oliviafeathers/docs/brand_book
View the full brand standards at https://issuu.com/oliviafeathers/docs/standards