A campaign to promote and facilitate the work of SEE International, an organization that sends volunteer ophthalmologic surgeons to impoverished areas around the world. These surgeons work in efforts to restore hope and independence to individuals suffering from blindness or visual impairment. The campaign poster series, which would be displayed in urban areas of America, utilizes bold colors and illustrative elements to catch the eye of viewers and encourage donation. The packaging and medical supplies, which would be used in the field, utilize the same colors with minimal design to convey their information simply while still feeling integrated with the rest of the campaign.
A magazine that chronicles universal seasons of life from multiple points of view. Issue 01 focuses on seasons of growth and includes long-form pieces, short feature stories, and photo essays. A minimal color palette unifies the variety of story types in Here & Now and presents them in a manner that conveys the universality of the themes and concepts therein.
View the full publication at https://issuu.com/oliviafeathers/docs/here_now
A rebrand of Kansas City's creative neighborhood, The Crossroads. The Crossroads is a space for creativity, collaboration, and culture. Its new branding represents what the neighborhood stands for in its visual language. The use of photography lends authenticity to the design while the use of a colorful photo treatment makes it feel integrated with the rest of the graphics. Subtle patterns and textures add visual interest and serve to convey the lighthearted nature of the space.
View the full brand book at https://issuu.com/oliviafeathers/docs/brand_book
View the full brand standards at https://issuu.com/oliviafeathers/docs/standards
A branding and packaging system for Weekender Wines, a monthly wine club that embraces an audience of adventurous young adults by providing them with selections from across the United States. Each wine’s tag describes the locale from which it came. Color blocking with a minimal yet fresh and bold palette and the use of a quirky sans-serif typeface differentiates the brand from those with a more traditional style.
A rebrand of The Home Depot designed to humanize the company and update its visual style. A geometric logo based off the shape of a square and simple logotype lend themselves to use on the many applications such a company would need.
A set of 18 icons to tell the story of the 1975 movie, Jaws. When viewed in order from left to right, the icons chronologically display symbolic elements from key plot points. The style of the icons references retro design tendencies and the set is united by a wave pattern that appears in each individual icon.
A modular display typeface for use on applications that require a strong, classy, and charismatic font. A fresh take on a slab-serif, Handsome is reminiscent of old-fashioned typography while still feeling contemporary and relevant.
A publication that documents a typical Friday night in a college town through photographs of typography such as that on cosmetics labels, alcohol packaging, and neon signs. The overlapping of text and images pushes legibility of the narrative just slightly. Similarly, the photo treatment forces a reader to work harder than is typical to make out the subject matter. These design elements subtly reference some of the effects of alcohol that may be experienced during a night out.
View the full publication at https://issuu.com/oliviafeathers/docs/issuu_upload